Lydia Sundberg
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Lydia Sundberg
Community-Centric Communications and Marketing
2019-2024
I'm a marketing & communications professional specializing in websites, social media, print marketing, email, and graphic design for impact-centric work and community-serving organizations.
I’m passionate about using marketing and communications to advance equity, inclusion, and access, particularly in youth and education-focused initiatives. I collaborate with organizations that champion these values to serve diverse communities.
Skills and Platforms
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Strategic communication and campaign management
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Bilingual community outreach and engagement (English/Spanish)
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Equity, inclusion, and accessibility in digital content
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Digital communications and CRM systems
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Social media strategy and management
Drupal
Wix
Squarespace
WordPress
Web Platforms
Marketing
Mailchimp
Flodesk
Agorapulse
Later
Hootsuite
Adobe InDesign
Adobe Illustrator
Adobe Lightroom
Adobe Photoshop
Graphic Design
Asana
Google Analytics
Canto
Slack
Project Management
Salesforce
Andar
ClickBid
CRM
Privacy Notice
You might notice that examples from my current role at Willamalane Park and Recreation District are missing. To respect the privacy and confidentiality of the work I do there, I’ve chosen not to include visual elements from those projects. Instead, I’ve provided descriptions and examples of the types of projects I’ve worked on. While you won’t see screenshots, I’m happy to discuss these experiences in more detail and share the impact they’ve had on the community.
2021-2024
Projects Include:
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Postcards (4"x6")
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Brochures (8.5x11 trifold)
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Flyers (8.5x11)
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Posters (11x17)
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Event sponsor signage (varied sizing)
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Foam core posters (up to 3'x5')
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Stickers (1")
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Facility promo signage (24"x36"-40"x60")
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Thank you & holiday cards
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Chocolate bar wrapper
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Wine bottle label
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Yard signs
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Vinyl banners (4'x6'-32'x42")
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Sweatshirts & t-shirts
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Mirror clings (60"x5")
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Business cards
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Magazine and newspaper ads
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Raffle tickets
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And more!
In Numbers:
I have worked from business card size, up to 30'x42" and everything in-between.
For one event alone, I designed and produced over 76 separate projects, with an output of over 4500 printed pieces.
Print Marketing/Comms
Digital Marketing/Comms
2021-2024
Projects Include:
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Annual impact report website
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Email newsletters
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Blog posts
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Organic social media posts
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Instagram reels
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Facebook advertising and events
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Organization website management (2 currently; 4 previously)
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Simple video animation/gif creation
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Promotional videos
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Digital flyers
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Digital facility signage
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Radio advertising
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Partner promotion kits
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And more.
Access Opportunity Website
Animated Impact Report Announcement Video (2021)
Theme: We Grow Together
Over the past few years, I have led many different projects at various organizations. From 2021-24, I have served as project manager for 60+ projects including integrated marketing campaigns, event promotion, annual impact report design, and more.
My role within each project varies, but typically, I determine target audiences and strategies, map put project timelines, communicate with key stakeholders, and track metrics to measure success. I also often play a role in the design for the projects I’m working on in some capacity.
A few of the standout projects I have managed in the past 3 years include:
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Annual Impact Report for an education equity nonprofit (contributor in 2021, project manager from 2022-23, contracted lead designer in 2024)
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Bilingual community input campaign for a park redevelopment project in a low-income neighborhood with a high Latinx population (Led strategy, implementation, translation - 2024)
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Student ambassador program empowering students to develop storytelling techniques and share their lived experiences with external stakeholders (led students through traning and interviews, created storytelling programming for students, promoted their stories in a blog and social media format - 2022-23)
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Marketing campaign for a low-cost outdoor concert series supporting a local food pantry (led strategy, implementation, advertising - 2024)
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Web redesign and spanish translation (2 sites in 2021-22)
2021-2024
Project Management
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Created new pages and user flows to increase website impact for our community
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New & consistent branding, photos, copy
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SEO, Accessibility, Spanish Translation, and UI/UX Optimization
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Mobile Experience Optimization
Nonprofit Webpage
Redesign
Project Manager for 2022 website redesign planning and execution for Access Opportunity site.
2022
Lead Designer for 2023-24 digital impact report for Access Opportunity: Celebrating 10 Years of Impact
2023-24
Annual Impact Report
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Lead digital report design (desktop and mobile)
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Determine mission-centered report theme and look/feel
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Report release and promotion asset design
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Collaboration with organizational stakeholders as clients
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New & consistent branding, photos, copy
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SEO, Accessibility, Branding Consistency
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Mobile Experience Optimization
Project Manager for 2021-22 website redesign planning and execution for Raise a Class event site.
Raffle Page (Before)
Raffle Page (After)
Event Webpage
Redesign
2021-22
Blog & Newsletters
Access Opportunity Blog and Newsletters
https://www.accessopportunity.org/blog
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Manage content generation, segmentation, and layout of blog & newsletters.
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Send quarterly news updates to our donors.
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Work with Student Ambassadors to develop meaningful and community-centric content.
Willamalane Park and Recreation District Newsletters
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Determine marketing prioritization amongst active campaigns for four monthly newsletters to distinct audiences.
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Write email copy, subject, and preview for bimonthly newsletters.
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Review email performance metrics and adjust strategy (click/open rates, headline and photo differentials)
Program designer, leader and mentor for six first-generation student ambassadors each year.
2021-2023
Student Ambassador
Communications Program
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Led a year-long communications and storytelling program for six first-generation student ambassadors, guiding them in developing personal capstone projects.
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Transformed student projects into blog posts and a social media campaign, maintaining authenticity and maximizing engagement.
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Increased donor support and inspired further student leadership by showcasing the students’ work and amplifying their voices to a wider audience.
Social Media
Highlights:
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Created an Instagram Reel that had 630% better organic reach than all other content.
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Doubled our LinkedIn following in just 1 year
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Successfully implemented different strategies for each platform to maximize engagement
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Leaned on Student Ambassadors to help share real stories, told by the constituents in their own words
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Began celebrating diversity through real people & stories
Managed from July 2021 - Present
Managed from July 2021 - Present
Managed from June 2020 -
August 2020
Sample Post
Platform Differentials
Caption reads: We kicked off the year with our January workshop, planned by our Student Advisory Group. 🥳 Thanks to all who came!
Check out our blog to hear more #linkinbio*
#financialliteracy #firstgen #studentleaders #mentalhealth #networking #students #leadership #workshop #studentworkshop
*Access Opportunity's Instagram audience is comprised of mainly staff and students, so less explanation about the event was needed. They want to see photos afterwards and may share the post if they are included in a photo.
Additionally, hashtags drive traffic on Instagram allowing more people who aren't following to find and engage with the content.
Caption reads: We kicked off the year with our January Workshop, planned by our Student Advisory Group. 66 students attended the workshop, and they all felt energized and excited to be together in-person.
Our Student Advisory Group chose the topics covered throughout the sessions, which included: Skills for Student Success, Financial Literacy, Networking, Mental Health, and advice from former AO students. Guest speakers (Cristina G. Chacon and Whittney RoJo) were a big highlight amongst the students.
Learn more & see the photos by visiting our blog -> https://lnkd.in/guCddA6z
#networking #students #mentalhealth #financialliteracy #studentleaders #trailblazers
*Access Opportunity's LinkedIn audience is comprised of donors, students, and program partners. This is the best of both worlds with both accomplishment and statistics appealing highly to the audience, and an opportunity for students to reshare big moments. Furthermore, hashtags tend to drive traffic on this channel more than Facebook.
Caption reads: We kicked off the year with our January Workshop, planned by our Student Advisory Group. 66 students attended the workshop, and they all felt energized and excited to be together in-person.
Our Student Advisory Group chose the topics covered throughout the sessions, which included: Skills for Student Success, Financial Literacy, Networking, Mental Health, and advice from former AO students. Guest speakers (Cristina Chacon and Whittney Rojo) were a big highlight amongst the students.
Learn more by visiting our blog -> https://www.accessopportunity.org/post/january-workshop-2023*
*Access Opportunity's Facebook audience is comprised mainly of donors who like to stay up-to-date on the latest news. As such, more detail is required, and numbers, statistics, and accomplishments perform well on this channel.
Contact Me
Email:
Phone Number:
847-840-1670
Connect with me on LinkedIn:
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Project Manager for bilingual community input campaign
on neighborhood park redevelopment
2024
Tyson Park Redevelopment
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Lead campaign strategy, implementation, translation, and reporting
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Promotion of survey and events
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Collaboration with internal and external stakeholders
Project Manager for 2022-23 digital impact report for Access Opportunity: Celebrating Our Trailblazers
2022-23
Annual Impact Report
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Developed theme: "Celebrating Our Trailblazers"
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Selected photos and developed all content
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Determined layout & style
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Optimized spacing & features for mobile view
Project Manager for 2021-22 digital impact report for Access Opportunity: Change Starts with Students
2021-22
Annual Impact Report
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Selected photos and developed all content
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Determined layout & style
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Coordinated content generation with internal and external stakeholders